If Then: How Simulmatics Corporation Invented the Future - Couverture souple

Lepore, Jill

Couverture souple

ISBN 10 : 1324091126 ISBN 13 : 9781324091127

Editeur : Liveright Publishing Corporation, 1900

Synopsis

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

A propos du livre

À propos de l'auteur

Jill Lepore is the David Woods Kemper '41 Professor of American History at Harvard University and professor of law at Harvard Law School. She is also a staff writer at The New Yorker. Her many books include the international bestseller These Truths: A History of the United States. She lives in Cambridge, Massachusetts.

Détails de l'édition

• Éditeur: Liveright Publishing Corporation
• Date d'édition: 1900
• Langue: anglais
• ISBN 10: 1324091126
• ISBN 13: 9781324091127
• Reliure: Broché
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible