Second Thoughts From A Grumpy Innovator - Couverture souple

Livre 2 sur 3: Grumpy Innovator

Papaikonomou, Costas

 
9781326281014: Second Thoughts From A Grumpy Innovator
Couverture souple
ISBN 10 : 1326281011 ISBN 13 : 9781326281014
Editeur : Lulu.com, 2015

Synopsis

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy. Why are so many brilliant ideas culled before they've had a chance to shine in the real world? Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses? Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them? This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.

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Présentation de l'éditeur

Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy. Why are so many brilliant ideas culled before they've had a chance to shine in the real world? Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses? Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them? This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu.com
Date d'édition
2015
Langue
anglais
ISBN 10 
1326281011
ISBN 13 
9781326281014
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

1 AVENUE GUTENBERG
MAUREPAS CEDEX
78319
France

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9781326281748: Second Thoughts From A Grumpy Innovator

Edition présentée

ISBN 10 :  1326281747 ISBN 13 :  9781326281748
Editeur : Lulu.com, 2015
Couverture souple