Break Through the Noise: The Nine Rules to Capture Global Attention - Couverture rigide

Staples, Tim; Young, Josh

Couverture rigide

ISBN 10 : 1328618560 ISBN 13 : 9781328618566

Editeur : Houghton Mifflin Harcourt, 2019

Synopsis

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

 

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

A propos du livre

À propos de l?auteur

TIM STAPLES is the cofounder and CEO of Shareability, the social media company famous for creating some of the biggest viral video successes of the past five years.

JOSH YOUNG has cowritten twenty books, including five New York Times bestsellers and two Los Angeles Times bestsellers.

Détails de l'édition

• Éditeur: Houghton Mifflin Harcourt
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1328618560
• ISBN 13: 9781328618566
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: HarperCollins Publishers Ireland; enquiries@harpercollins.ie; ; Mayor Street Upper 39/40; Dublin; D01 C9W8; Irlande