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Break Through the Noise: The Nine Rules to Capture Global Attention - Couverture rigide

Staples, Tim; Young, Josh

 
9781328618566: Break Through the Noise: The Nine Rules to Capture Global Attention
Couverture rigide
ISBN 10 : 1328618560 ISBN 13 : 9781328618566
Editeur : Houghton Mifflin Harcourt, 2019

Synopsis

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
 
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

TIM STAPLES is the cofounder and CEO of Shareability, the social media company famous for creating some of the biggest viral video successes of the past five years.
JOSH YOUNG has cowritten twenty books, including five New York Times bestsellers and two Los Angeles Times bestsellers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Houghton Mifflin Harcourt
Date d'édition
2019
Langue
anglais
ISBN 10 
1328618560
ISBN 13 
9781328618566
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
HarperCollins Publishers Ireland
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