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Creative Change: Why We Resist It . . . How We Can Embrace It - Couverture souple

Mueller, Jennifer

 
9781328745668: Creative Change: Why We Resist It . . . How We Can Embrace It
Couverture souple
ISBN 10 : 132874566X ISBN 13 : 9781328745668
Editeur : Mariner Books, 2018

Synopsis

“This book completely changed the way I think about creative innovation . . . A must-read.” — Cal Newport, best-selling author of Deep Work
 
“If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle.” – Daniel H. Pink, best-selling author of Drive and A Whole New Mind
Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.
     Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.
 
“Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone.” — Library Journal
 
 
 

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À propos de l'auteur

DR. MUELLER holds a doctorate in social psychology and has taught at top business schools, including Wharton, the Yale School of Management, and New York University's Stern School of Business. Her highly acclaimed paper “The Bias Against Creativity” went viral, was downloaded more than 65,000 times, and was heralded as “famous” by an article in The Atlantic. She currently serves on the faculty at the University of San Diego and lives in Solana Beach, California.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Mariner Books
Date d'édition
2018
Langue
anglais
ISBN 10 
132874566X
ISBN 13 
9781328745668
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
Product Safety Manager
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