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Synopsis
“This book completely changed the way I think about creative innovation . . . A must-read.” — Cal Newport, best-selling author of Deep Work
“If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller’s smart new book unravels this puzzle.” – Daniel H. Pink, best-selling author of Drive and A Whole New Mind
Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation.
Mueller’s research reveals that it’s not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want.
“Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone.” — Library Journal
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
DR. MUELLER holds a doctorate in social psychology and has taught at top business schools, including Wharton, the Yale School of Management, and New York University's Stern School of Business. Her highly acclaimed paper “The Bias Against Creativity” went viral, was downloaded more than 65,000 times, and was heralded as “famous” by an article in The Atlantic. She currently serves on the faculty at the University of San Diego and lives in Solana Beach, California.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Creative Change: Why We Resist It . . . How We Can Embrace It
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Harper Business, 2018
ISBN 10 : 132874566X
ISBN 13 : 9781328745668
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Creative Change: Why We Resist It . . . How We Can Embrace It
Edité par
Harper Business, 2018
ISBN 10 : 132874566X
ISBN 13 : 9781328745668
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Creative Change: Why We Resist It . . . How We Can Embrace It
Edité par
Harper Business, 2018
ISBN 10 : 132874566X
ISBN 13 : 9781328745668
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Creative Change : Why We Resist It . How We Can Embrace It
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Creative Change: Why We Resist It. How We Can Embrace It
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Paperback. Etat : Good. "This book completely changed the way I think about creative innovation . . . A must-read." -- Cal Newport, best-selling author of Deep Work "If we all crave creativity so much, why do we reject new ideas so often? Jen Mueller's smart new book unravels this puzzle." - Daniel H. Pink, best-selling author of Drive and A Whole New Mind Business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, these same leaders chronically reject creative solutions, even as they profess commitment to innovation. Mueller's research reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Do we all have an inherent prejudice against creative ideas? Can we learn to outsmart this bias? Creative Change combines analysis of the latest research with practical guidance on how to shift your mindset, and offers a wealth of counterintuitive recommendations to help you embrace the creative ideas you want. "Mueller, an accomplished scholar in the management field, has developed a well-formulated argument for creativity. Her ideas and research need to be available to academics, business practitioners, and, really, everyone." -- Library Journal N° de réf. du vendeur CIN132874566XG
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Creative Change : Why We Resist It . How We Can Embrace It
Edité par
HarperCollins Publishers, 2018
ISBN 10 : 132874566X
ISBN 13 : 9781328745668
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Creative Change: Why We Resist It. How We Can Embrace It
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Creative Change: Why We Resist It . . . How We Can Embrace It [Paperback] Mueller, Jennifer
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Creative Change : Why We Resist It. How We Can Embrace It
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ISBN 10 : 132874566X
ISBN 13 : 9781328745668
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