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Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh - Couverture souple

Kumar, Dr Pankaj

 
9781329153134: Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh

Synopsis

Information is an essential component of each and every human activity in the world. It is essential for policy makers, planners, scientists, technologists, economists, administrators, financial institutions, investors, enterprises as well as the analysts and decision makers involved in taking the decision affecting the society as a whole because on the one side it prescribes the basis for taking gainful decision and on the other hand it is an instrument of change in the management which is essential for development of an enterprises in the fast changing social needs.

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