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The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth - Couverture souple

Skelton, Orlando

 
9781329190511: The Marketing Audit: The Hidden Link between Customer Engagement and Sustainable Revenue Growth
Couverture souple
ISBN 10 : 1329190513 ISBN 13 : 9781329190511
Editeur : lulu.com, 2015

Synopsis

Marketing in the 21st century has become a challenging endeavor for small business owners. One thought leader described the new environment as follows, "There is a huge evolution in the world of marketing as traditional forms of media are decreasing in effectiveness and are being replaced by new media." In a recent survey by a team of researchers, two-thirds of survey respondents (business owners) felt they were overwhelmed by advertising services that had little or no relevance to their daily marketing and sales needs. At the same time, the introduction of new technologies such as digital video recorders, smartphones, video-on-demand, online webcasting, and social media has allowed consumers the ability to bypass advertising messages based upon their personal preferences rendering current accounting and marketing audit activities ineffective.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing in the 21st century has become a challenging endeavor for small business owners. One thought leader described the new environment as follows, "There is a huge evolution in the world of marketing as traditional forms of media are decreasing in effectiveness and are being replaced by new media." In a recent survey by a team of researchers, two-thirds of survey respondents (business owners) felt they were overwhelmed by advertising services that had little or no relevance to their daily marketing and sales needs. At the same time, the introduction of new technologies such as digital video recorders, smartphones, video-on-demand, online webcasting, and social media has allowed consumers the ability to bypass advertising messages based upon their personal preferences rendering current accounting and marketing audit activities ineffective.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
lulu.com
Date d'édition
2015
Langue
anglais
ISBN 10 
1329190513
ISBN 13 
9781329190511
Reliure
Broché
Nombre de pages
42
Coordonnées du fabricant
RUE DE SEVRES
https://www.hachette.fr/

1 AVENUE GUTENBERG
MAUREPAS CEDEX
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France