Strategic Management - Couverture souple

Behara, Sreenivasa Rao

Couverture souple

ISBN 10 : 1329920546 ISBN 13 : 9781329920545

Editeur : Lulu.com, 2016

Synopsis

Strategic Management is the set of managerial decisions and actions that determines the long-run performance of an organization. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation, and evaluation and control. The study of strategic management, therefore, emphasizes the monitoring and evaluating of external opportunities and threats in light of an organization strengths and weaknesses. Originally called business policy, strategic management incorporates such topics as long-range planning, strategic planning and corporate planning.

Détails de l'édition

• Éditeur: Lulu.com
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1329920546
• ISBN 13: 9781329920545
• Reliure: Broché
• Nombre de pages: 330
• Coordonnées du fabricant: non disponible
• Personne responsable: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; France