Synopsis
The digital edition of all books may be viewed on our website before purchase. Excerpt from A Short Course in Advertising (Classic Reprint)
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
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Présentation de l'éditeur
The following computer-generated description may contain errors and does not represent the quality of the book.
This book reflects a study of the work of a thousand or more men, crystallized in my own experience in the advertising of some thirty different products, involving an annual expenditure of over a million. The mother of this book is necessity the necessity I felt for some simple, comprehensive text while I served as a teacher. This strongly inclined me to attempt the preparation of such a text. Later this inclination was aggravated by contact with men who spend millions on advertising: I made the attempt and now offer the result in the hope that those captains of business, as well as the novices, may care to view the inner works of advertising. Certain men have definitely helped. Each chapter has been revised and corrected, by an expert who seemed best fitted in each phase.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally-enhance the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Tags: advertising dealer store trade goods product business course newspaper sell space cost type advertisement usually people instance manufacturer display sales
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A Short Course in Advertising (Classic Reprint)
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Paperback. Etat : New. Print on Demand. This captivating guide to advertising explores the evolution of this powerful tool from its humble beginnings to its contemporary ubiquity. The author, an experienced advertising practitioner, emphasizes the profound impact advertising has had on modern society, transforming consumer habits, shaping industries, and even aiding in global crises. Through a historical lens, the book examines the psychological underpinnings of advertising, shedding light on the motivations behind consumer behavior and the effectiveness of various advertising techniques. By understanding the principles of advertising, the author argues, readers can become more discerning consumers and more effective communicators in their own right. Far from being a superficial pursuit, advertising is revealed as an intricate art form that demands both creativity and a deep understanding of human nature, with its ability to influence both individuals and civilizations alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330003114_0
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A Short Course in Advertising Classic Reprint
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330003114
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A Short Course in Advertising Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330003114
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