Synopsis
Excerpt from Advertising: Selling the Consumer
Marketing a young man''s time - The buyer not an expert judge of intrinsic values - Sentiment is the basis of satis faction - Disaster follows price competition -the salesman''s judgment must be re spected-market control a money-making occupation - Publicity Will correct all evils of market control - Consumers should pre fer goods bearing the producer''s trade mark - The dangerous position of some manufacturers.
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Advertising: Selling the Consumer (Classic Reprint)
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Paperback. Etat : New. Print on Demand. This book presents a comprehensive exploration of the role advertising plays as a powerful salesmanship tool to influence group psychology for commercial success. The author establishes a direct correlation between advertising and the creation of markets, arguing that the former has played a crucial role in the development of modern markets, their reach, and market dynamics. The book delves into key concepts such as service to the consumer, market control, and the significance of the free dollar in shaping advertising strategies and their impact. The author emphasizes the responsibility of manufacturers and distributors to prioritize service and quality to build sustainable consumer loyalty and market presence. Ultimately, this book provides valuable insights into the evolution of advertising as a driving force in shaping consumer behavior and the broader economy, making it a valuable resource for professionals and students in marketing, advertising, business, and economics. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330003701_0
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Advertising Selling the Consumer Classic Reprint
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Advertising Selling the Consumer Classic Reprint
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330003701
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Advertising : Selling the Consumer (Classic Reprint)
Edité par
Forgotten Books, 2015
ISBN 10 : 1330003705
ISBN 13 : 9781330003701
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 336 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. N° de réf. du vendeur 25702166/2
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