Principles of Marketing: A Textbook for Colleges and Schools of Business Administration (Classic Reprint) - Couverture souple

Ivey, Paul Wesley

9781330005811: Principles of Marketing: A Textbook for Colleges and Schools of Business Administration (Classic Reprint)

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ISBN 10 : 1330005813 ISBN 13 : 9781330005811

Editeur : Forgotten Books, 2019

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Pr�sentation de l'�diteur

With the advent during recent years of a buyer's market, the study of marketing has come into prominence. Getting the goods to the consumer has now become as important as the actual production of goods, and the costs are oftentimes as great. This fact, together with the rising costs of living, has directed public scrutiny to the subject of marketing, with the aim of simplifying its machinery and lowering prices. Without presuming to prophesy, conditions seem to point to a still greater interest in the subject in the future.

The present volume is designed as a textbook for schools of business administration, and is intended to introduce the student to the marketing process. It does not attempt to describe all phases of the marketing functions; these are more elaborately comprehended in the collateral readings listed in the Appendix. It seeks rather to unify the subject through analysis and the formulation of principles. What the student most needs, probably, is a viewpoint from which he can intelligently organize the growing mass of material to be found in this new division of economic study.

Emphasis placed on the marketing of manufactured products rather than that of raw materials and agricultural products, because it is in connection with manufactures that a more decided buyer's market has developed and probably will continue to develop. It is here also that the high costs of marketing, with which the public is so consciously concerned, are more frequently to be found.

Tags: goods market price advertising marketing cost store trade costs business manufacturer retailer distribution order stores selling demand sales customer consumer
Category: Business and Economics - Marketing

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Pr�sentation de l'�diteur

Originally published in 1921. This volume from the Cornell University Library's print collections was scanned on an APT BookScan and converted to JPG 2000 format by Kirtas Technologies. All titles scanned cover to cover and pages may include marks notations and other marginalia present in the original volume.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Forgotten Books
Date d'�dition: 2019
Langue: anglais
ISBN 10: 1330005813
ISBN 13: 9781330005811
Reliure: Broch�
Nombre de pages: 364
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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Principles of Marketing (Classic Reprint)

Paul Wesley Ivey

Edit� par Forgotten Books, 2018

ISBN 10 : 1330005813 ISBN 13 : 9781330005811

Neuf Paperback

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book offers a historical analysis of the marketing industry and explains how its structure has changed due to the shift from a seller�s market to a buyer�s market. Beginning with the Industrial Revolution, the text traces how the traditional marketing system of the past no longer met the demands of mass production. The rise of functional middlemen, such as insurance companies and transportation services, led to the specialization of marketing tasks. As a result, the role of the traditional middleman, known as the wholesaler, has evolved over time. Today, wholesalers primarily focus on residual functions such as assembling, classifying, and reshipping goods. While some manufacturers have attempted to eliminate wholesalers by selling directly to retailers or consumers, the author argues that wholesalers remain essential for efficient distribution. Ultimately, this book provides valuable insights into the changing nature of marketing and the ongoing debate surrounding the role of wholesalers in the modern economy. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781330005811_0

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