The Principles of Advertising: A Text Book (Classic Reprint) - Couverture souple

Tipper, Harry

Couverture souple

ISBN 10 : 1330013247 ISBN 13 : 9781330013243

Editeur : Forgotten Books, 2018

A propos du livre

Présentation de l'éditeur

Until recently the scientific study of advertising has been~ confined chiefly to practitioners in the field and to those who were more or less definitely preparing for work in the profession. Now, however, the subject has been recognized as advantageous, if not essential, to any general course of training in business. Hence, a course in advertising is now a part of the curriculum of practically every university or other educational institution giving systematic instruction in business subjects. The present volume is offered as a text-book for such courses. It is a condensed and simplified version of A dvertising, I ts Principles and Practice. The original book, which is now in its second edition, has been widely accepted as the standard treatise on advertising for the practitioner and the student. The only disadvantage to its use as a text-book has been its bulkiness the necessary accompaniment of its comprehensive and detailed treatment. Little, if any, of the material found in the original volume could be omitted in a work to be used by the practitioner; therefore this condensed edition is not to be considered as a substitute for the original. For the use of students in the classroom, however, it has been found practicable to eliminate some of the illustrative and explanatory matter and to confine the book to a presentation of the essential principles with only such illustrations as are needed to make these principles absolutely clear. A slight rearrangement has also been made to adapt the book to the methods of the usual advertising course.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of histo

Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330013247
• ISBN 13: 9781330013243
• Reliure: Broché
• Nombre de pages: 392
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie