Develop practical business English you can use every day.
This hands‑on guide shows how to master letters, sales writing, and everyday office tasks with clear practice and real classroom examples. This edition presents a practical path through the subject, combining exercises with explanations of business writing, grammar, and style. It emphasizes applying principles to real work, from drafting letters to handling advertising and sales communication, while building confident, professional communication skills.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
This book is planned and written for the pupil. It is based upon his experience and developed to fit his needs. Principles are presented clearly and definitely without lengthy, academic discussions. The arrangement and the character of assignments, particularly in the section on Practical Business, direct the pupils work so that it is definite and progressive. In the first place, assignments under each new topic are given as soon as possible after a brief but comprehensive introduction. This plan closely associates the practical application with the discussion of principles. In the second place, the principles involved in each assignment are so analyzed that the pupil has a definite piece of work before him with specific directions as to how he shall do it. Practice in oral work is emphasized throughout the book. The section onO ral Composition is directly related to business and gives a variety of suggestive topics that have been foimd interesting to pupils in commercial courses. The di cussion ofO ralS alesmanship presents actual classroom work. Training in this is a valuable preparation for sales letter writing. Besides these special sections on oral work, oral exercises are provided in connection with the written assignments. The ability to dictate letters is of such importance in business that dictation assignments are connected with many of the exercises in letter writing. Nearly all the exercises inS ales Letters are followed by assignments in oral salesmanship. The book is divided into fotu parts: Business English, The Business of theS chool, Grammatical Forms andS entence Structtu-e, and Practical Business.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Repri
This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide. This text refers to the Bibliobazaar edition.
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book explores the realm of business English, tracing its evolution from basic communication to its present-day multifaceted role in the business world. The author delves into the historical significance of description, narration, exposition, and argument in business transactions, demonstrating how these elements have shaped commercial language and practices. Throughout the book, the author emphasizes the importance of effective communication in building customer relationships and driving sales. This book provides valuable insights into the strategies and techniques used in business communication, making it an essential resource for anyone seeking to enhance their professional communication skills. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330044001_0
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Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330044001
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330044001
Quantité disponible : 15 disponible(s)
Vendeur : Buchpark, Trebbin, Allemagne
Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. N° de réf. du vendeur 25773294/2
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