The Training of a Salesman (Classic Reprint) - Couverture souple

Maxwell, William Morey

Couverture souple

ISBN 10 : 1330049322 ISBN 13 : 9781330049327

Editeur : Forgotten Books, 2018

Synopsis

Master the art of selling with practical, proven methods that work in real life. This guide distills timeless techniques for persuading customers, building trust, and closing deals with confidence.

From greeting a prospect to getting the order, the book offers clear steps, real‑world examples, and adaptable strategies. It emphasizes reading your buyer, tailoring your approach, and delivering value that turns interest into action. Perfect for new and seasoned salespeople alike, it shows how consistent, thoughtful selling can boost results without gimmicks.

Inside you’ll find practical steps for approaching customers, handling objections, and guiding conversations toward a firm sale. The guidance aims to help you “center” the buyer’s interests, present compelling reasons to buy, and close with poise. The emphasis is on usable techniques you can apply in daily sales interactions.

• How to read a customer and adapt your method to the situation


• Strategies for opening conversations, maintaining interest, and guiding the buyer


• Effective closing talks and when to follow up or leave a selling opportunity


• Ways to tie advertising, branding, and product benefits into your sales pitch

Ideal for readers who want practical, hands‑on sales training that improves performance in any retail or business environment.

A propos du livre

Présentation de l'éditeur

Excerpt from The Training of a Salesman

Being a salesman, I realize the limitations that are upon the man who attempts to teach salesmanship. It is, perhaps, the most human of occupations, and is correspondingly difficult to diagram. However, the following simple diagram is expressive of the fundamentals of salesmanship, and your interest in the chapters that follow will be stimulated if you carry these principles in mind.

The Four Phases Of Salesmanship

Manifest a genuine but adequately respectful friendliness that conveys to your prospective customer a pleasant sense of your personal interest in his needs.

If practicable, employ an act or remark that detaches your prospective customer's mind from all other subjects, and fixes his entire attention on the article in which he has indicated interest, or in respect of which you desire to excite his interest.

Create in your prospective customer's mind an agreeable picture of his ownership and use of the article which you are endeavoring to sell.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Présentation de l'éditeur

This Tolume is dedicated to a lady to whom I succeeded in selling myself and who, I hope, has never rued her bargain 4G2314 .
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330049322
• ISBN 13: 9781330049327
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible