Articles liés à The Training of a Salesman (Classic Reprint)

The Training of a Salesman (Classic Reprint) - Couverture souple

Maxwell, William Morey

 
9781330049327: The Training of a Salesman (Classic Reprint)

Synopsis

Mastering the Sale offers practical steps to read buyers, handle objections, and close deals.

This practical guide translates classic selling craft into actionable methods you can use in real life.

Drawing on proven techniques, the book helps you focus on what matters to customers, present persuasive arguments, and move toward a confident close. It frames sales as a respectful, customer‑centered process you can adapt to different goods and buyers.

Structured for quick use, the pages cover approaching customers, sustaining attention, and shaping conversations that lead to clear decisions. It also shows how to learn from real‑world cases, so you can apply the same ideas to your own selling situations.

  • How to attract and keep a buyer’s attention from the first contact
  • Ways to tailor your approach to different customers and products
  • Strategies for presenting the value of an article and guiding the buyer to a decision
  • Techniques for handling hesitation, overcoming objections, and closing with confidence

Ideal for readers seeking practical guidance on everyday selling, whether you’re new to sales or looking to refresh your approach with time‑tested methods.

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Présentation de l'éditeur

Excerpt from The Training of a Salesman

Being a salesman, I realize the limitations that are upon the man who attempts to teach salesmanship. It is, perhaps, the most human of occupations, and is correspondingly difficult to diagram. However, the following simple diagram is expressive of the fundamentals of salesmanship, and your interest in the chapters that follow will be stimulated if you carry these principles in mind.

The Four Phases Of Salesmanship

Manifest a genuine but adequately respectful friendliness that conveys to your prospective customer a pleasant sense of your personal interest in his needs.

If practicable, employ an act or remark that detaches your prospective customer's mind from all other subjects, and fixes his entire attention on the article in which he has indicated interest, or in respect of which you desire to excite his interest.

Create in your prospective customer's mind an agreeable picture of his ownership and use of the article which you are endeavoring to sell.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Présentation de l'éditeur

This Tolume is dedicated to a lady to whom I succeeded in selling myself and who, I hope, has never rued her bargain 4G2314 .
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org

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