Making Advertisements and Making Them Pay (Classic Reprint) - Couverture souple

Durstine, Roy S.

 
9781330053300: Making Advertisements and Making Them Pay (Classic Reprint)

Présentation de l'éditeur

Advertising came into the world because men were too impatient to wait forM rs. Jones to tell Mrs. Smith that Brown spickles were good to eat. Brown discovered that he could tell two million Mrs. Smiths and Mrs. Joneses about his pickles and that he could sell a lot more pickles that way than by waiting for the news to leak out by itself. But, said Brown spartner, I believe in word-of-mouth advertising. So do I, agreed Brown. But it takes too long. What I mean is this, his partner went on. If Mrs. Jones tells Mrs. Brown, shell believe it. If we tell her, shell think we are trying to put something over. That depends on how we tell her, said Brown.
(Typographical errors above are due to OCR software and don't occur in the book.)

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