How to Run a Store (Classic Reprint) - Couverture souple

Whitehead, Harold

9781330055755: How to Run a Store (Classic Reprint)

Couverture souple

ISBN 10 : 1330055756 ISBN 13 : 9781330055755

Editeur : Forgotten Books, 2018

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Excerpt from How to Run a Store

The mortality among retail stores is disturbing to say the least. And when we realize that two thirds of the misfortunes are attributed to incompetency and ignorance of the retail business principles, we appreciate the need for a stimulation of constructive thought and, indeed, often of energy. There are several excellent books on retailing already on the market. This book is not offered as something better but as something different and something more directly applicable to the small store needs.

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Pr�sentation de l'�diteur

The importance of retail store management is obvious. The need for a working practical knowledge of the principles and practices of retail merchandising is likewise obvious. When we see so few retail store proprietors making more than a bare living from their investment, in a store, of capital and effort, we realize that it is time to give intensive common sense study to the problems of retailing. The mortality among retail stores is disturbing to say the least. And when we realize that two thirds of the misfortunes are attributed to incompetency and ignorance of the retail business principles, we appreciate the need for a stimulation of constructive thought and, indeed, often of energy. There are several excellent books on retailing already on the market. This book is not offered as something better but as something different and something more directly applicable to the small store needs. Present works on retailing confine themselves to a large extent to the organization and management of department stores or large retail establishments, to the training of the retail salesman, and the development of the personal equation. Stores to a great extent are owned by men who themselves do a little of everything.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1330055756
ISBN 13: 9781330055755
Reliure: Broch�
Nombre de pages: 310
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How to Run a Store (Classic Reprint)

Harold Whitehead

Edit� par Forgotten Books, 2018

ISBN 10 : 1330055756 ISBN 13 : 9781330055755

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This comprehensive guide to retail store management provides a practical and accessible approach to navigating the complexities of running a successful retail business. The author, drawing on years of experience in the industry, offers invaluable insights into the principles and practices of retailing. The book delves into the importance of understanding the retail distribution system, emphasizing the unique advantages and challenges faced by small specialty stores. It stresses the need for a clear understanding of the target customer base and how to tailor the store's offerings and services accordingly. With a focus on maximizing sales and profitability, the book explores key concepts such as turnover, mark-up, and expense control. It offers guidance on effective buying strategies, stock-keeping, and customer service techniques, highlighting the importance of creating a positive and memorable shopping experience. The author also examines the competitive landscape, discussing the strengths and weaknesses of different retail store models, including chain stores, department stores, and mail-order houses. By understanding the competitive environment, retailers can develop strategies to differentiate their businesses and attract loyal customers. Ultimately, this book provides a roadmap for aspiring and established retailers to improve their operations, increase profits, and build a thriving and sustainable business. Its practical advice and actionable strategies make it an indispensable resource for anyone seeking to succeed in the competitive world of retail. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781330055755_0

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