Synopsis
A glimpse into how one publisher’s bold ideas reshaped a Boston paper and its place in a crowded market.
Getting on: The Confessions of a Publisher offers a vivid, behind-the-scenes account of a man who pushes to modernize a traditional newspaper business. It follows a Boston-based advertising professional as he seeks bigger readership, stronger ads, and smarter storytelling, while navigating the stubborn realities of local commerce.
The narrative centers on practical, high-stakes decisions—from redesigning pages to launching new promotional efforts—and shows how persistence, timing, and a keen eye for opportunity can change a publication's fortunes. It also reveals the personal toll of chasing progress in a conservative city and the lure of distant opportunities that come with success.
- Introducing a Sunday Supplement and modern design to boost reader appeal.
- Leading a circulation race and leveraging publicity to attract advertisers.
- Rethinking typography, ad placement, and the role of advertisements in the paper’s economics.
- Navigating town politics, business relationships, and the shift from old ways to new media.
Ideal for readers interested in business memoirs, publishing history, and the dramatic shifts that shaped American newspapers.
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Getting on: The Confessions of a Publisher (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This memoir follows the journey of a young printer navigating the gritty world of Chicago in the late 1800s. The author shares his experiences working in various printing offices, recounting the challenges, triumphs, and the vital role the printing industry played in educating and informing society. Amid the world of ink and type, the author develops a passion for typography, mastering the intricate art of job work, a specialized form of printing that requires a keen eye and meticulous attention to detail. Through his vivid descriptions and anecdotes, the author offers a fascinating glimpse into a forgotten era, shedding light on the profound significance of printing in shaping human history. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330081532_0
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EUR 18,87
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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Getting on the Confessions of a Publisher Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330081532
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EUR 30,60
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 15 disponible(s)
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Getting on the Confessions of a Publisher Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330081532
Acheter neuf
EUR 27,53
Expédition à EUR 5,80
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)