Better Business Letters a Practical Desk Manual Arranged for Ready, Reference: With Illustrative Examples of Sales Letters, Follow-Up, Complaint, and Collection Letters (Classic Reprint) - Couverture souple
Présentation de l'éditeur
If one were to attempt to put into practice all the rules and suggestions that have been printed on the subject of business letters, the letters produced would, it must be admitted, be stiff and ponderous. They would resemble the weighty essay of half a century ago, rather than a present-day sales talk. Certainly this would be true if it were regarded as necessary to embody in each letter all the rules laid down regarding opening, description, argument, proof, persuasion, clinching, and the various intermediate embellishments. Most books on the subject of business letters devote far more space to these features than does the present work. The authors believe it is wiser to give to the subject a treatment that is suggestive rather than one that is exhaustive and likelj also to be exhausting. This book is designed, not as a textbook on the subject of business letters, but as a practical aid to the man who is trying to train himself to break away from the stiff and commonplace office letter that is natural to him only because it has become habitual. It is designed to serve him as a manual for desk use, to which he can turn, at the moment of dictation, for a suggestion or a rule applicable to the class of letter he is about to write, A work that is to serve such a purpose must not be long winded or full of abstract discussion of theoretical rules.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text.
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Better Business Letters a Practical Desk Manual Arranged for Ready, Reference
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This practical guide to effective business letters empowers readers to transform ordinary correspondence into engaging conversations that drive results. Drawing upon the author's expertise in salesmanship, this book emphasizes the importance of personalizing letters, understanding the needs of the recipient, and crafting a well-structured message. Beginning with the significance of knowing your audience, the book delves into formulating a compelling opening, engaging descriptions, persuasive arguments, and a strong closing. Through examples and guidance, it shows how to effectively present your proposition, while avoiding impersonal, formulaic language. Understanding the customer's perspective and tailoring the letter accordingly is crucial, as is the judicious use of persuasion and a sense of urgency to encourage action. The book stresses the power of imagination and empathy in crafting effective sales letters, ensuring that they resonate with the recipient and achieve their intended goal. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330084946_0
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Better Business Letters a Practical Desk Manual Arranged for Ready, Reference With Illustrative Examples of Sales Letters, FollowUp, Complaint, and Collection Letters Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330084946
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Better Business Letters a Practical Desk Manual Arranged for Ready, Reference With Illustrative Examples of Sales Letters, FollowUp, Complaint, and Collection Letters Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330084946
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