The Theory of Advertising (Classic Reprint): A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Couverture souple

Walter Dill Scott

Couverture souple

ISBN 10 : 1330245938 ISBN 13 : 9781330245934

Editeur : Forgotten Books, 2018

Synopsis

Unlock the science behind effective advertising. This classic work reveals how psychological principles shape what readers notice, feel, and buy, turning marketing into a precise, evidence-based discipline.

In clear, practical terms, the book explains why attention, perception, and memory matter in ads. It covers how to read customers’ minds, choose the right messages, and design campaigns that stand out in a crowded market. Drawing on early experiments and real-world examples, it shows how to test ideas, measure impact, and refine tactics for better results.

You’ll discover:

• How attention works and how to capture it quickly


• Ways to use perception, imagery, and color to influence choices


• Methods for testing advertisements under controlled conditions


• Strategies to align copy, visuals, and medium for stronger impact

Ideal for business readers and aspiring advertisers, this edition offers timeless groundwork for turning psychology into practical marketing success.
Ideal for readers of business history and those seeking a rational, evidence-based approach to advertising strategy.

A propos du livre

Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330245938
• ISBN 13: 9781330245934
• Reliure: Broché
• Nombre de pages: 254
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie