The Theory of Advertising (Classic Reprint): A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Couverture souple

Walter Dill Scott

Couverture souple

ISBN 10 : 1330245938 ISBN 13 : 9781330245934

Editeur : Forgotten Books, 2018

Synopsis

Unlock the science behind selling: how psychology shapes every advertisement you see.

A practical guide that translates theory into real campaigns, this book shows why understanding the mind matters in advertising. The author argues that advertising rests on solid psychology, not luck. It explains how attention, perception, memory, and habit influence how people respond to ads, and it shows how to apply these ideas to copy, design, and media choices. Through clear examples and methodical explanation, the book blends research with practical steps for business readers.

• Understand the role of attention and how to capture it quickly and effectively.
• See how psychological experiments and standard conditions improve ad testing.
• Learn how concepts like fusion, association, and imagery shape readers’ responses.
• Discover practical guidelines for planning, writing, and placing advertisements that work.

Ideal for readers of marketing, business, or advertising who want a science-based approach to persuasive communication.

A propos du livre

Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330245938
• ISBN 13: 9781330245934
• Reliure: Broché
• Nombre de pages: 254
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie