Marketing Methods and Policies (Classic Reprint) - Couverture souple

Converse, Paul D.

Couverture souple

ISBN 10 : 1330254376 ISBN 13 : 9781330254370

Editeur : Forgotten Books, 2018

A propos du livre

Présentation de l'éditeur

The author has long felt that there was a need for a book covering the general field of marketing, which would serve as an introduction to both the college student and the young man in business. Both often desire a broad knowledge of the marketing machinery which is operating around them. It was with this thought in mind that the author entered upon the preparation of this volume. He frankly admits that he has not a first-hand knowledge of every topic treated in this book. If the publication of such a book were delayed until a man was found who could prepare such a volume entirely from first-hand information it would probably never be written. This is true for the simple reason that no one man could make a thorough study of every phase of marketing and write a book before much of the information became obsolete. The author has, however, been able to draw on studies and investigations conducted by himself for much of the material contained in fifteen chapters of this volume. A part of this information has appeared in publications of the Federal Trade Commission and due credit is given by specific citations when such information is used.

There are many phases of marketing which, for lack of space, are not treated in this book.

Tags: store price good sale cent marketing dealer expense business profit manufacturer market order department product trade chain selling cost retailer
Category: Business and Economics - Marketing

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Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330254376
• ISBN 13: 9781330254370
• Reliure: Broché
• Nombre de pages: 676
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie