Articles liés à Advertising Decisions (Classic Reprint)
Résultats de recherche pour Advertising Decisions (Classic Reprint)
Image fournie par le vendeur
Advertising Decisions (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book explores the decision-making process within advertising. It contextualizes advertising as a form of strategic marketing communication, examining its historical significance and its role in shaping consumer behavior. A key theme is the interplay between advertising, exposure, and resulting consumer perceptions, such as awareness and brand loyalty. The author emphasizes the importance of choosing appropriate advertising appeals and determining effective budgets through research and analysis. The book also examines the complexities of media selection, including the evaluation of reach, frequency, and cost-effectiveness. Overall, this book offers a comprehensive analysis of the multifaceted nature of advertising, providing valuable insights for marketers seeking to optimize their advertising strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330255148_0
Acheter neuf
EUR 16,58
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Advertising Decisions Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330255148
Acheter neuf
EUR 26,27
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 15 disponible(s)
Image d'archives
Advertising Decisions Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330255148
Acheter neuf
EUR 25,63
Expédition à EUR 3,84
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)