Articles liés à How to Judge an Advertising Agency (Classic Reprint)
Synopsis
Excerpt from How to Judge an Advertising Agency
Thirty or forty years ago the advertising agent was little more than a space broker. He placed and sometimes wrote the copy, but he contributed nothing to selling strategy. Even today some agen cies still pursue this elementary method.
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How to Judge an Advertising Agency (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book provides guidance on selecting advertising agencies. It suggests that personal chemistry is less important than an agency's overall experience and organizational structure. The author, a veteran advertising executive, stresses the value of working closely with an agency that aligns with the goals and values of your company. The book covers a range of topics including the characteristics of successful agency partnerships, the importance of research and development, and the different types of advertising agencies to avoid. Overall, the book offers a comprehensive and practical guide to help businesses navigate the complex world of advertising and marketing. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330261408_0
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How to Judge an Advertising Agency Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330261408
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How to Judge an Advertising Agency Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330261408
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How to Judge an Advertising Agency (Classic Reprint)
Edité par
Forgotten Books, 2015
ISBN 10 : 1330261402
ISBN 13 : 9781330261408
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Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. N° de réf. du vendeur 25690205/1001
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