Synopsis
Discover how advertising reshapes culture and daily life, told from inside the industry.
This provocative overview examines the advertising business as a force that stretches from newspapers and radio to packaging and direct mail. It explains how techniques create perceived value and desire, and why journalism sometimes bends to fit commercial aims. Through memoir-like storytelling and sharp satire, the book traces the rise of a powerful, sometimes troubling system and its impact on public culture.
- Learn how ads promise solutions and steer consumer behavior
- See real stories from the author’s early ad agency days and front-line experiences
- Explore tensions between business interests, journalism, and public trust
- Examine debates over standards, regulation, and the role of consumer advocacy
Ideal for readers interested in the history of advertising, media influence, and the interplay between commerce and society.
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Our Master's Voice Advertising (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book gives a discerning look at the advertising business in America, showing how it evolved and became the economic and cultural monolith it is today. The author, an advertising copywriter himself, provides a unique insider's perspective on the industry's inner workings and practices. He explores the ways in which advertising shapes our perceptions and behaviors, controlling the apparatus of social communication and using it to promote the interests of advertisers and vested business powers. This book is a valuable resource for anyone interested in media studies, the history of advertising, or the impact of commercialism on society. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330261552_0
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Our Master's Voice Advertising (Classic Reprint)
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330261552
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Our Master's Voice Advertising (Classic Reprint)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330261552
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OUR MASTERS VOICE ADVERTISING
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Kartoniert / Broschiert. Etat : New. KlappentextrnrnExcerpt from Our Master s Voice AdvertisingrnrnThe advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus radio broadcasting, and with important qualifications the movies . N° de réf. du vendeur 2147744252
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