The digital edition of all books may be viewed on our website before purchase. Excerpt from National Advertising Vs, Prosperity: A Study of the Economic Consequences, of National Advertising (Classic Reprint)
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book explores the economic consequences of national advertising, arguing that its prevalence has dramatically shifted the balance of power in capitalist systems. The author contends that excessive margins for profit by national advertisers have reduced the earning potential of wholesalers and retailers and restricted consumer buying power, thereby threatening overall prosperity. The author posits that national advertising enables manufacturers to evade competition by creating artificial demand for their trademarked products, allowing them to charge higher prices not justified by the products' value. This shift away from competition in values toward competition in advertising distorts the market and ultimately harms consumers. The author concludes that the insights presented in this book are crucial for businesses and consumers alike to understand the true costs and benefits of national advertising and its impact on the health of the economy. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330268292_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330268292
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330268292
Quantité disponible : 15 disponible(s)