Advertising: A Study of a Modern Business Power (Classic Reprint) - Couverture souple

Goodall, G. W.

9781330277850: Advertising: A Study of a Modern Business Power (Classic Reprint)

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ISBN 10 : 1330277856 ISBN 13 : 9781330277850

Editeur : Forgotten Books, 2018

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1330277856
ISBN 13: 9781330277850
Reliure: Broch�
Nombre de pages: 126
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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Advertising: A Study of a Modern Business Power (Classic Reprint)

G. W. Goodall

Edit� par Forgotten Books, 2024

ISBN 10 : 1330277856 ISBN 13 : 9781330277850

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book studies the business of advertising, an industry which spends perhaps as much as a hundred million pounds annually in the UK. Beginning in the 18th century with small beginnings as simple beauty product endorsements, advertising as we know it today encompasses nearly every industry and uses a complex system of media and methods. Printing is a major part of this industry, as is the post. The author provides a history of advertising and its role in commerce and the economy, along with some discussion of the ethics of the field and its impact on society as a whole. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781330277850_0

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