Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book extols the virtues of proper merchandising and incorporates methods used for the process to take a product from its initial creation to repeated customer sales. Its author, who has decades of experience in merchandising and advertising, emphasizes using the dominant idea as a central theme for a successful advertising campaign. He believes creating a succinct, easily recognizable selling point for a product is key, as it leads to increased quality through the various levels of production and distribution. He cites examples from several industries, including retail and food, to prove his theories and offers real-world insights into building a strong brand identity for a product and maintaining its quality through strategic advertising. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330279533_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330279533
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330279533
Quantité disponible : 15 disponible(s)