Synopsis
Make better decisions with models you can actually use.
This book introduces the idea of a decision calculus—a model-based system that helps managers interpret data and judgments to improve choices at work. It explains how to design simple, robust tools that a manager can control. The focus is on the dynamic between the manager and the model, not on jargon or theory. Through practical examples like advertising budgets and brand planning, you’ll see how models inform action while keeping the manager in charge.
- Learn why many models fail in real-world use and how to avoid common pitfalls.
- Discover a practical approach to building model-based decisions that are easy to understand and trust.
- See how input data, sensitivity analysis, and updates from results shape better strategies.
- Explore how to tailor a model so it becomes an extension of your own thinking.
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Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book delves into the critical yet often overlooked issue of bridging the gap between management science models and their practical application by managers. In an era grappling with the complexities of industrial society, the author argues that the lack of effective communication and understanding between these two domains hinders the potential of management science, particularly in the field of marketing. The author critiques the prevailing trend of building overly complex models that become inaccessible and impractical for managers. Instead, they advocate for a 'decision calculus' approach ââ â models that are simple, robust, adaptable, and easy to use. The book emphasizes the importance of incorporating managerial judgment and intuition into model design, ensuring that models become tools for enhancing decision-making rather than replacing it. Drawing upon real-world examples and case studies, the author illustrates how such models can be implemented in areas like advertising budgeting and media planning. By fostering a more collaborative and user-centric approach to model development, this book ultimately aims to empower managers with the tools and understanding they need to effectively navigate the challenges of modern business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330283592_0
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Models and Managers
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330283592
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Models and Managers
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330283592
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MODELS & MANAGERS
Vendeur : moluna, Greven, Allemagne
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Etat : New. KlappentextrnrnExcerpt from Models and Managers: The Concept of a Decision CalculusThe big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applicati. N° de réf. du vendeur 2147746437
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