Excerpt from Advertising for Trade in Latin-America
Big field waiting in women's ready-to-wear goods - Value of the European press for this purpose - Success in introducing new styles - Branches of Paris shops in South America - Tariff diffi ties - Lack of good advertising matter for silks, lingerie, etc.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book offers a fascinating exploration of the complex historical and cultural factors influencing advertising methods and strategies in Latin America. The author, an advertising expert with extensive experience in the region, provides valuable insights into the unique characteristics of Latin American markets, emphasizing the need for customized approaches that respect local cultural nuances. The book delves into the diverse historical influences that have shaped Latin American societies, including the legacy of Spanish colonialism, the impact of indigenous cultures, and the influence of European and American immigration. It analyzes the cultural and social factors that drive consumer behavior in Latin America, such as the importance of family, tradition, and personal relationships. The author also explores the challenges and opportunities presented by the region's rapidly evolving media landscape, discussing the role of traditional media, the rise of digital platforms, and the growing influence of social media. Case studies and examples illustrate the successful implementation of advertising campaigns tailored to the specific needs of Latin American consumers. Ultimately, the book highlights the importance of understanding the cultural context in developing effective advertising strategies for Latin America. It provides valuable guidance for businesses seeking to navigate the complexities of this dynamic and growing market. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330285299_0
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Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330285299
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330285299
Quantité disponible : 15 disponible(s)
Vendeur : Buchpark, Trebbin, Allemagne
Etat : Hervorragend. Zustand: Hervorragend | Seiten: 338 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. N° de réf. du vendeur 25734118/1
Quantité disponible : 1 disponible(s)