Endogenous Modeling of Late Entry Penalties for Packaged Goods (Classic Reprint) - Couverture souple

Kalyanaram, Gurumurthy

9781330291825: Endogenous Modeling of Late Entry Penalties for Packaged Goods (Classic Reprint)

Couverture souple

ISBN 10 : 1330291824 ISBN 13 : 9781330291825

Editeur : Forgotten Books, 2018

Afficher les exemplaires de cette �dition comportant l?ISBN

0 D'occasion

3 Neuf

De EUR 15,37

Discover why timing matters in packaged goods growth. This study shows that late entrants face a real market penalty in share, even as firms adjust pricing, promotion, and distribution.

The book explains how order of entry interacts with marketing actions and product quality. It uses a recursive model to separate innate effects from strategic responses, drawing on store-level UPC data from 18 later entrants across several product categories and markets.

How order of entry and marketing choices shape share, price, promotion, and distribution

Real-world data from UPC measures and advertising spend across multiple markets

Evidence that the innate entry penalty persists even after modeling endogeneity

Insights into forecasting share potential and how firm size and performance relate to entry timing

Ideal for readers of marketing science, product managers, and researchers exploring how timing influences market success.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1330291824
ISBN 13: 9781330291825
Reliure: Broch�
Nombre de pages: 33
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
gpsr@podww.com

9 Culley Court
Orton Southgate
Peterborough
Cambridgeshire
PE2 6WA
Royaume-Uni
Personne responsable: Easy Access System Europe O�, 16879218
+358405003575
gpsr.requests@easproject.com

Mustam�e tee 50
Tallinn
10621
Estonie

R�sultats de recherche pour Endogenous Modeling of Late Entry Penalties for Packaged...

Image fournie par le vendeur

Endogenous Modeling of Late Entry Penalties for Packaged Goods

Gurumurthy Kalyanaram

Edit� par Forgotten Books, 2018

ISBN 10 : 1330291824 ISBN 13 : 9781330291825

Neuf Paperback

impression � la demande

Vendeur : Forgotten Books, London, Royaume-Uni

�valuation du vendeur 4 sur 5 �toiles

Paperback. Etat : New. Print on Demand. This book explores the concept of late entry penalties for packaged goods, analyzing the innate market share advantage enjoyed by early entrants. The author extends previous research by examining the endogenous effects of order of entry on marketing variables and the decision to enter early. Through a recursive structural equation model, the book investigates how order of entry influences promotion, price, distribution, and advertising levels. It also examines the relationship between entry order and expected market share, as well as firm size and performance. The author finds that late entrants systematically have lower levels of marketing efforts and higher prices, but these effects do not eliminate the innate market share penalty for late entry. The book concludes that there is an underlying market-generated penalty for late entry, even when considering the endogenous effects of order of entry on marketing variables and firm characteristics. This book provides valuable insights into the dynamics of market entry and the challenges faced by late entrants. It offers a comprehensive analysis of the factors that influence market share advantages and late entry penalties, making it essential reading for marketers, business strategists, and researchers interested in understanding the competitive landscape of packaged goods industries. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781330291825_0

Contacter le vendeur