Mail-Order Made Easy (Classic Reprint) - Couverture souple

Max Rittenberg

Couverture souple

ISBN 10 : 1330292286 ISBN 13 : 9781330292280

Editeur : Forgotten Books, 2018

Synopsis

Unlock the basics and proven techniques of mail-order success In this practical guide, you’ll learn what mail-order really is and how it differs from ordinary advertising. It explains when mail-order can profit you, and why price, value, and convenience matter to customers who buy by post or through the press.

Mail-order is shown as a direct-to-consumer selling method that relies on clear messages, strong guarantees, and smart follow-up. The book covers how to choose the right approach for your products, how to price to win, and how to build trust with buyers who never visit a store. You’ll also discover why repeat orders hinge on effective follow-up and customer care, not just a single advertisement.

What you’ll experience

• Clear definitions of mail-order and its channels (press vs. post) and how to pick the most profitable approach.


• Guidance on pricing strategies for staple versus novelty items and how to structure margins.


• Practical ideas for building confidence with buyers through strong guarantees and good service.


• Strategies for follow-up and catalog design that maximize repeat purchases.

Ideal for readers of business manuals and aspiring mail-order sellers, this edition offers concrete, actionable steps to plan, launch, and grow a mail-order venture.

A propos du livre

Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330292286
• ISBN 13: 9781330292280
• Reliure: Broché
• Nombre de pages: 197
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie