Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure (Classic Reprint) - Couverture souple
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Optimizing Consumer A dvertising, Intermediary Advertising and Markup in aV ertical Market Structure 474-70 OEWEY U8 A ftP hilippe A. Naert August 1970 Based on Chapter 3of the authors Ph.D. dissertation. Assistant Professor of Management, Sloan School of Management, M.I.T., Cambridge, Mass.
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Optimizing Consumer Advertising (Classic Reprint)
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Paperback. Etat : New. Print on Demand. This book presents an insightful analysis of vertical market structures, examining the interplay between producers, intermediaries, and consumers within a comprehensive theoretical framework. The author considers the impact of advertising expenditures and intermediary markups on sales volume, while also exploring the crucial role of intermediary behavior in determining market equilibrium. By integrating these factors into optimization models, the book provides a nuanced understanding of the dynamics of vertical market structures and offers valuable insights for both academics and practitioners seeking to optimize their strategies within these complex systems. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330294536_0
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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure (Classic Reprint)
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330294536
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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure (Classic Reprint)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330294536
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