The Psychology of Advertising (Classic Reprint): A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising - Couverture souple

Scott, Walter Dill

9781330297704: The Psychology of Advertising (Classic Reprint): A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

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ISBN 10 : 1330297709 ISBN 13 : 9781330297704

Editeur : Forgotten Books, 2018

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Excerpt from The Psychology of Advertising

Previous to the appearance of this article (march, 1901) there had been no attempt to present psychol ogy to the business world in a usable form. As far as the advertiser could see all psychologies were writ ten with a purely theoretical end in view. They con tained a vast amount of technical material devoid of interest to the layman who struggled through the pages. This condition made it quite difficult for the business man to extract that part of the subject which was of value to him.

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Pr�sentation de l'�diteur

Vitalized Phosphates 12 Cream of Wheat 13, 71 Pompeian Massage Cream 15 Gold Dust .. 16 Rat Exterminator 17 Buster Brown Stocking Co 19 Bisected Lines 27 Square and Rectangle 31 Butler Paper Co 35 Thomas Cook Son 4S anta Fe Railroad ... 41 Hall Chemical Co 42 Howard Obesity Ointment 44 Dr. Bull s Cough Syrup 46 Conklin s Self-F illing Pen 48 Pelman System of Memory Training 49 Karo Corn Syrup 58 American Reserve Bond Co 65 Stevens Rifles 66 Golden Fleece Yarns 68 Gage Millinery 73 Regal Shoes 74 White Star Coffee 75, 209, 210 What Did the Woggle Bug Say? 79 Jap-a-L ac 86, 100 Lucas Gloss Paint .88 Westerfield s88 Kerr s Studios 89 Postum Cereal Co 89, 125 Arrow Collars 9C alox 90 Hand Sapolio o.
(Typographical errors above are due to OCR software and don't occur in the book.)

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Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1330297709
ISBN 13: 9781330297704
Reliure: Broch�
Nombre de pages: 296
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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The Psychology of Advertising (Classic Reprint)

Walter Dill Scott

Edit� par Forgotten Books, 2018

ISBN 10 : 1330297709 ISBN 13 : 9781330297704

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book delves into the burgeoning field of advertising psychology, a subject of great interest to the progressive American businessman of the early 20th century. The author, recognizing the limitations of traditional advertising practices, proposes a more scientific approach, arguing that advertising success hinges on understanding the intricacies of the human mind. He explores the power of memory, emphasizing the importance of repetition, intensity, association, and ingenuity in crafting memorable advertisements. The author then examines the significance of appealing to the customer's feelings and emotions, especially through the power of sympathy. The book explores concepts of beauty and how the principles of symmetry and proportion can be applied to visually pleasing advertisements. Through numerous examples of existing advertisements, the author illustrates how these psychological principles can be effectively implemented in practical advertising campaigns. Ultimately, this book provides a foundational framework for understanding how the principles of psychology can be harnessed to create compelling and effective advertising. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781330297704_0

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