Présentation de l'éditeur
They have much in common and, in fact, are inseparable; therefore a treatment of both together is quite a natural course. The author has attempted to analyze light and color as potentialities in advertising and in merchandising, basing his discussions on years of observation and research. The final word has not been written in these chapters; indeed, this volume is but a systematic beginning. However, it is the hope that a study of the material presented will be of value in helping to guide the expenditure of the billions of dollars devoted to advertising and merchandising. It has been the aim to include only established facts and results of explorations into the many byways from which light and color have acquired their effectiveness.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Light and Color in Advertising and Merchandising (Classic...
Image fournie par le vendeur
Light and Color in Advertising and Merchandising (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book explores the influence of light and color in advertising and sales. Tracing the history of color symbolism, from ancient civilizations to present-day marketing, the author reveals the psychological and physiological effects of color on human perception and behavior. Through scientific experiments and case studies, the book analyzes how color can attract attention, create associations, influence emotions, and ultimately drive sales. It provides practical guidance on selecting colors for trademarks, packaging, and advertising campaigns, considering factors such as color preference, cultural context, and the impact of different lighting conditions. The book emphasizes the importance of understanding the power of color to enhance the effectiveness of marketing efforts and create memorable brand experiences. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330298220_0
Acheter neuf
EUR 19,95
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Light and Color in Advertising and Merchandising Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330298220
Acheter neuf
EUR 28,62
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 15 disponible(s)
Image d'archives
Light and Color in Advertising and Merchandising Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330298220
Acheter neuf
EUR 25,23
Expédition à EUR 5,79
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)
Image fournie par le vendeur
LIGHT & COLOR IN ADVERTISING &
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. KlappentextrnrnExcerpt from Light and Color in Advertising and MerchandisingNobody will ever write the last word in such fields and the author does not hope to do more than to present data and analyses which may be helpful to the merchan. N° de réf. du vendeur 2147747879
Acheter neuf
EUR 25,79
Expédition à EUR 48,99
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : Plus de 20 disponibles