What an Advertiser Should Know (Classic Reprint): A Handbook for Everyone Who Advertises - Couverture souple

Henry C. Taylor

Couverture souple

ISBN 10 : 1330578899 ISBN 13 : 9781330578896

Editeur : Forgotten Books, 2018

Synopsis

Turn advertising into a practical, trackable effort that actually moves sales. This handbook frames advertising as a science you can study and apply, with clear steps to boost every part of your campaign.

From store appearance to clerks’ behavior, this book shows how every touchpoint can act as an advertisement. It explains how to coordinate manufacturers, jobbers, and retailers, and why harmony across the chain matters for results. You’ll learn practical options, from window displays to streetcar space and even electric signs, plus how to measure what works without wasting money.

With concrete guidance on writing effective circulars, form letters, and order forms, plus strategies for follow-up and record-keeping, the text helps you manage large campaigns with discipline and focus. It also covers how premiums, trading stamps, and certificates can engage families and grow purchases.

• How to evaluate the look and feel of your storefront and its effect on customers.


• Ways to coordinate factory, distributor, and retailer for consistent messaging.


• Different advertising forms—from posters and billboards to electric signs—and when to use them.


• Practical tools for circulars, form letters, follow-ups, and simple order processes.

Ideal for readers involved in retail advertising, brand campaigns, or marketing management who want practical, grounded guidance.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1330578899
• ISBN 13: 9781330578896
• Reliure: Broché
• Nombre de pages: 102
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie