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Medical Ethics: A Guide to Professional Conduct (Classic Reprint) - Couverture souple

Robert Saundby

 
9781330795101: Medical Ethics: A Guide to Professional Conduct (Classic Reprint)

Synopsis

Excerpt from Medical Ethics: A Guide to Professional Conduct

This change of opinion is abundantly illustrated in the matter of advertising. The sign which a medical man puts outside his house is of course an advertisement, and a few years ago it was a common thing to see this take the form of a red lamp and a large brass plate; now the red lamp is disappearing, and the brass plate is of quite modest dimensions; but, on the other hand, much undesirable advertising of a different kind has grown up. Some go so far as to publish an announcement of their names, qualifications, hours of consultation, and fees, in the advertisement columns of newspapers; others are content to print the same information on cards or hand-bills which are distributed in the neighbourhood where they seek to practise. But by far the largest part Of modern advertising is of an indirect kind; every Opportunity for gaining publicity is promptly seized, whether it be an application for a public appointment.

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