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Adoption of New Ideas and Practices: A Summary of the Research Dealing with the Acceptance of Technological Change in Agriculture, with Implications ... in Facilitating Such Change (Classic Reprint) - Couverture souple
Synopsis
The digital edition of all books may be viewed on our website before purchase. Excerpt from Adoption of New Ideas and Practices: A Summary of the Research Dealing With the Acceptance of Technological Change in Agriculture, With Implications for Action in Facilitating Such Change (Classic Reprint)
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Présentation de l'éditeur
Preface This book is one of a series dealing with research in human communication. Others in the current series include: Legibility of Print by Miles A. Tinker Measurement of Readability by George R. Klare The development of these books was sponsored by the National Project in Agricultural Communications and published for the use of students, specialists, and researchers in the several fields concerned with various aspects of communications. NPAC operates under the auspices of the American Association of Land-G rant Colleges and State Universities and has been supported financially by the W. K. Kellogg Foundation and the institutions and organizations that have participated in its activities. I ts program has been one of research, training, and service activities designed to contribute to the improvement of communications in agriculture and home economics. Housed at Michigan State University throughout its life, it became a formal part of that institutions structure in March, 1960. Herbert F. Lionberger, author of this book, is perhaps one of the half dozen best known men in the field of rural diffusion research. Born in Middletown, Missouri, March 5, 1912, he received his B.S.
(Typographical errors above are due to OCR software and don't occur in the book.)
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Adoption of New Ideas and Practices (Classic Reprint)
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Paperback. Etat : New. Print on Demand. This book examines the role of interpersonal communication and information sources in the adoption of recommended farming practices. The author reviews research conducted by land-grant institutions, which has demonstrated that farmers go through distinct stages of awareness, interest, evaluation, trial, and adoption. The book then categorizes adopters based on their adoption rate: early adopters, the majority, and late adopters. The author finds that early adopters typically have larger farms, higher incomes, are more willing to take risks, and are more actively seeking information. In contrast, late adopters tend to have smaller farms, are more security-oriented, and rely more heavily on local sources of information. The author concludes that understanding the adoption process and the role of information sources can help educators develop more effective programs to promote the adoption of new farming practices. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781330809884_0
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Adoption of New Ideas and Practices
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330809884
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Adoption of New Ideas and Practices
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781330809884
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