Boost the reach of colleges, churches, and community missions with practical publicity tactics.
This ebook distills early 20th‑century approaches to attracting students, supporters, and local communities through focused, news‑driven communication. Learn how to frame messages for local papers, den with denominational presses, and use media to spotlight real growth and impact.
The text guides you through choosing effective channels, crafting newsworthy items, and building a steady flow of coverage that resonates with readers in target areas. It features concrete examples, such as how state universities promoted “extra territorial” activities to farmers, alumni outreach, and the role of campus and community news in shaping public perception. You’ll see how colleges and religious organizations leveraged newspapers, reprints, and well‑timed announcements to engage potential students and donors. The material also discusses creating publicity committees, coordinating with editors, and balancing news with advertising to strengthen a message.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. Publicity permeates the modern world; this book spotlights how successful for-profit methods of securing the public eye can also do good. The author emphasizes that it is not just a matter of buying space, but of targeting publicity initiatives in creative ways. He places particular emphasis on finding the "human interest" angle in stories about non-profits and charitable organizations. His intent is to ensure their worthy activities are discovered and celebrated by as many people as possible. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781331421627_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781331421627
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781331421627
Quantité disponible : 15 disponible(s)
Vendeur : Buchpark, Trebbin, Allemagne
Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. N° de réf. du vendeur 25937553/2
Quantité disponible : 1 disponible(s)