Synopsis
Master the craft of editorial writing with a practical, method‑oriented guide. This nonfiction classic explores how editorials work, from history and ethics to structure, style, and the tricks of persuasive writing. It aims to help writers carry their message beyond the reader’s first impression and into real influence.
In clear, example‑driven chapters, the book frames the editorial as a distinct form of journalism. It offers concrete guidance on gathering material, organizing content, and shaping a piece that informs, persuades, and engages readers. The discussion covers topics from typography and page design to the editor’s routine and reading habits, all with a focus on usable techniques for today’s newsroom and classroom.
What you’ll experience
- How to plan, write, and structure editorials for clarity and impact.
- Strategies for engaging readers and guiding them toward a chosen action.
- Practical tips on organization, style, tone, and ethical considerations.
- Examples and discussion that connect theory to everyday editorial practice.
Ideal for students of journalism, aspiring editors, and professionals seeking to sharpen their editorial effectiveness, this edition serves as a compact, portable reference on the ladder to better writing.
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Présentation de l'éditeur
In order to invite consideration of the editorial in all its aspects this book contains a brief historical sketch, as well as chapters on typography and on editorial responsibility; but the controlling purpose of the discussion has been to achieve practical helpfulness for the editorial writer, or the student, who really tries to carry his message beyond the threshold of his readers mind, rather than leaving it on the doorstep. Both the country editor who is trying to climb the ladder of editorial effectiveness, with hands full of distracting duties in the news, advertising, circulation, and printing departments of his paper, and the metropolitan editor who struggles upward, arms bulging with original documents, reference books, and conflicting news reports, would get along better if they took pains to observe the ladder. It behoves ladder climbers to dispense with hobbles and blinders. This book deals with the ladder. Both the veteran, on the rung near the top, and the college youth, placing a tentative foot on the lowest crosspiece, need to know what they are about. Anything that is worth doing at all particularly an art such as editorial writing is worth a preliminary examination as to its purposes, possibilities and methods.
(Typographical errors above are due to OCR software and don't occur in the book.)
About the Publisher
Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.
Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Editorial: A Study in Effectiveness of Writing (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book examines the development of the editorial column, focusing on how it has transformed from being a vehicle for news analysis to a crucial influencer of public opinion in the decades since the end of World War 1. The author discusses the rise of the "golden age of the editorial" in the 19th century with the emergence of journalistic giants such as Greeley and Dana, who wielded unparalleled influence through their incisive and often personalized editorials. However, the rise of yellow journalism at the end of the century, with its focus on sensationalism and lurid stories, led to a decline in the influence of the editorial page. In the present day, editorials are often tasked with fulfilling diverse functions, ranging from moralizing and educating the public to highlighting ethical dilemmas, and occasionally providing entertainment. The author argues that while the editorial page may not carry the same weight it once did, it remains an essential element of a well-rounded and vibrant press, and can have a significant impact on shaping public discourse and fostering critical thinking. The author provides a rich historical context for understanding the evolution of the editorial and its enduring importance. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781331613268_0
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The Editorial A Study in Effectiveness of Writing Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781331613268
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The Editorial A Study in Effectiveness of Writing Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781331613268
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