The digital edition of all books may be viewed on our website before purchase. Excerpt from Trademark Power: An Expedition Into an Unproved and Inviting Wilderness (Classic Reprint)
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.The digital edition of all books may be viewed on our website before purchase.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book is the first comprehensive guide to the philosophy, development, and uses of the trademark in business. Its pioneering insights examine the trademark as a historical concept, uncovering the surprising origins of symbolic representation in man's earliest recordings and communications and tracing its evolution into the critical tool it is today. The author argues that the trademark epitomizes a fundamental human faculty for making one thing suggest another, highlighting its significance in separating a product from countless others of its kind. An invaluable resource for entrepreneurs and seasoned businesspeople alike, this book provides a clear path to understanding the power of trademarks and their importance in effective advertising and brand building. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781331623298_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781331623298
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781331623298
Quantité disponible : 15 disponible(s)