How to Advertise Printing (Classic Reprint) - Couverture souple

Harry M. Basford

 
9781331901082: How to Advertise Printing (Classic Reprint)

Synopsis

Excerpt from How to Advertise Printing

I could hardly follow such a course in the preface of this volume, however, because it is, in a sense, a pioneer in the field of books. Nothing like it has ever been writ ten, to my knowledge. There are books devoted to the advertising of some other lines of trade, but none dealing particularly with the advertising of the printer. For that reason I can hardly claim that my work fills a long-felt want, and we do not have many long-felt wants of any kind in this progressive age. Wants are not felt very long before they are filled, and many needs are even antici pated before the public really knows that it has them.

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