The Art of Show Card Writing: A Modern Treatise Covering All Branches of the Art, Many Beautiful Designs and Complete and Comprehensive Instruction in Pen and Brush Lettering Also the Latest and Be... - Couverture souple

J. Strong, Lawrence

9781332102372: The Art of Show Card Writing: A Modern Treatise Covering All Branches of the Art, Many Beautiful Designs and Complete and Comprehensive Instruction in Pen and Brush Lettering Also the Latest and Be...

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ISBN 10 : 1332102379 ISBN 13 : 9781332102372

Editeur : Forgotten Books, 2018

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Excerpt from The Art of Show Card Writing About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value. The digital edition of all books may be viewed on our website before purchase.

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1332102379
ISBN 13: 9781332102372
Reliure: Broch�
Nombre de pages: 246
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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The Art of Show Card Writing (Classic Reprint)

Lawrence J. Strong, Charles J. Strong

Edit� par Forgotten Books, 2018

ISBN 10 : 1332102379 ISBN 13 : 9781332102372

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. Step back in time and explore the fascinating world of early 20th-century advertising with this comprehensive guide to show card writing. Show cards, once a staple of storefront displays and a powerful tool for businesses of all sizes, offered a unique and creative way to capture the attention of potential customers. This book delves into the art and craft of creating these eye-catching signs, providing valuable insights for both aspiring and experienced signwriters. Discover a rich array of lettering styles, from the elegant Modern Italic to the bold Tuscan Block, each tailored for speed and impact. The author's expert instruction covers brush manipulation techniques, color theory, and the use of various tools and materials, guiding you step-by-step through the process of crafting visually appealing and effective show cards. Beyond the technical aspects, this book explores the advertising value of show cards and how to infuse them with selling power. Learn how to choose appropriate wording and design elements to suit different products and seasons, maximizing their impact on potential buyers. Packed with practical examples, tips, and detailed illustrations, this book equips you with the knowledge and skills to create show cards that not only inform but also entice and persuade. In an era where digital advertising dominates, this book offers a nostalgic glimpse into a bygone era of advertising, reminding us of the enduring power of handcrafted communication and the artistry behind effective visual merchandising. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781332102372_0

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