How to Advertise: A Guide to Designing, Laying, Out, and Composing Advertisements (Classic Reprint) - Couverture souple
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How to Advertise: A Guide to Designing, Laying, Out (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book offers an insightful exploration into the realm of advertising, emphasizing the critical role of visual appeal in capturing attention and conveying messages effectively. The author delves into the historical evolution of advertising display, tracing its journey from understated beginnings to the visually striking techniques prevalent today. The book examines the fundamental principles of art, optics, and psychology as applied to advertising, providing a framework for understanding how visual elements influence perception and engagement. It highlights the importance of considering the target audience and aligning the visual presentation with their values, motivations, and cognitive processes. Beyond aesthetics, the book emphasizes the strategic significance of visual display in advertising. It demonstrates how the careful selection of images, colors, and layout can enhance brand recognition, communicate key messages, and ultimately drive purchasing decisions. The author provides practical guidance on how to create visually impactful advertisements that resonate with consumers and produce tangible results. By integrating theoretical insights with real-world examples, this book empowers readers to harness the power of visual communication in their advertising campaigns. It is an invaluable resource for marketing professionals, designers, advertisers, and anyone seeking to develop a deeper understanding of the art and science of advertising display. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332141197_0
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EUR 19,74
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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How to Advertise
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332141197
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EUR 28,76
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 15 disponible(s)
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How to Advertise
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332141197
Acheter neuf
EUR 24,94
Expédition à EUR 5,76
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)