The Relative Merit of Advertisements, Vol. 19: A Psychological and Statistical Study (Classic Reprint) - Couverture souple

Strong, Edward K.

9781332186358: The Relative Merit of Advertisements, Vol. 19: A Psychological and Statistical Study (Classic Reprint)

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ISBN 10 : 1332186351 ISBN 13 : 9781332186358

Editeur : Forgotten Books, 2018

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1332186351
ISBN 13: 9781332186358
Reliure: Broch�
Nombre de pages: 114
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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The Relative Merit of Advertisements, Vol. 19 (Classic Reprint)

Edward K. Strong

Edit� par Forgotten Books, 2024

ISBN 10 : 1332186351 ISBN 13 : 9781332186358

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book delves into the burgeoning field of advertising psychology, a discipline that was just beginning to gain traction in the early 20th century. The author examines the fundamental question: can psychological tests be used to determine the effectiveness of advertisements before they are even launched? Through a series of experiments, the author explores various methods for measuring the persuasive power of different advertising appeals. The book analyzes a wide range of advertisements, from vacuum cleaners and pianos to breakfast foods and soap, showcasing the nuanced ways in which different appeals â� � such as price, quality, and emotional connection â� � resonate with consumers. The author even delves into the impact of visuals versus text in advertising, revealing how these different elements can influence a consumer's perception. Ultimately, this book offers a groundbreaking approach to understanding the psychology behind consumer behavior, providing valuable insights for advertisers and marketers of the era. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781332186358_0

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