Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980's (Classic Reprint) - Couverture souple

Timothy F. Bresnahan

9781332246083: Market Segmentation and the Sources of Rents from Innovation: Personal Computers in the Late 1980's (Classic Reprint)

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ISBN 10 : 1332246087 ISBN 13 : 9781332246083

Editeur : Forgotten Books, 2018

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�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1332246087
ISBN 13: 9781332246083
Reliure: Broch�
Nombre de pages: 59
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Market Segmentation and the Sources of Rents From Innovation (Classic Reprint)

Timothy F. Bresnahan, Scott Stern

Edit� par Forgotten Books, 2018

ISBN 10 : 1332246087 ISBN 13 : 9781332246083

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. This book evaluates the sources of transitory market power in the market for personal computers in the late 1980s. In this dynamic market, many personal computer manufacturers innovated to secure a share of the market, despite the competitive threat of new entrants and substitute products. The author argues that much of this market power came from product differentiation, with buyers being willing to pay a premium for products with desirable features and from established brands. The book analyzes the role of two main forms of product differentiation in the PC industry during this period: whether a product incorporated the latest technological advancements (the "frontier") and whether the product was associated with a strong brand name. The analysis finds that both of these factors played a significant role in determining a product's market power and that the PC market was highly segmented along both dimensions. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781332246083_0

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