Synopsis
Understand how people decide what coffee to buy and how marketers can predict it. This book applies a sophisticated nested logit model to real shopping data, showing how household habits, promotions, and price changes shape category and brand-size purchases.
This edition walks you through the modeling approach, how forecasts are tested against holdout data, and what drives accuracy in predicting actual sales. It captures practical insights for evaluating marketing actions, inventory effects, and the impact of events like price runs or freezes on consumer behavior.
- How category-level and product-level factors interact to drive store purchases
- How inventory, promotions, and price shifts affect short-run sales and share
- Methods for validating models with calibration and holdout samples
- Applications to plan marketing actions and forecast market response
Ideal for readers of marketing science, retail analytics, and forecasting, who want a clear view of how advanced discrete-choice models translate into real-world sales insights.
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When and What to Buy: A Nested Logit Model of Coffee Purchase (Classic Reprint)
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. Print on Demand. This book merges the selective disciplines of economics, marketing, and customer choice to obtain a hyper-specific understanding of two primary moments in the consumer-product relationship: choosing between brands of a product, and deciding on whether to purchase a product at all. Grounded in contemporary scanner panel data, the author employs the established statistical modeling approach of multinomial logit to develop a model that separates these two choices. Product-level factors, such as price and promotions, and customer-level factors such as brand loyalty affect both the product and purchase choices, but the strength and even the direction of these effects differs. The author delves into the reasons behind these differences and the added complexity in modeling them. Insight from this book is applicable to marketing strategy, particularly within the competitive supermarket industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332247561_0
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EUR 15,63
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When and What to Buy A Nested Logit Model of Coffee Purchase Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332247561
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EUR 24,90
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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When and What to Buy A Nested Logit Model of Coffee Purchase Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332247561
Acheter neuf
EUR 24,18
Expédition à EUR 3,82
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)