Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior: September, 1983 (Classic Reprint) - Couverture souple
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Identifying Substitute and Complementary Relationships Revealed by Consumer
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book centers on the complex relationships between various products in a defined market class. The author introduces a new technique for exploring these relationships, which he calls "cross-consumption response." Unlike previous methods, the author's approach can reveal both when products are substitutes for one another and when they are complements. Traditionally, products were assumed to be substitutes for one another, meaning that an increase in sales for one product would cause a decrease in sales for the other. However, this book argues that some products may actually be complements, meaning that an increase in sales for one product causes an increase in sales for another. The author illustrates the practical applications of this technique through a detailed case study of the soft drink industry. Through this case study, the author demonstrates how his approach can be used to identify both substitute and complementary relationships among different soft drink brands. This book provides a valuable new tool for understanding the complex relationships between products in a market class. The author's findings have important implications for marketing and product development strategies, and should be of interest to anyone interested in understanding consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332264643_0
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior September, 1983 Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332264643
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior September, 1983 Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332264643
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior : September, 1983 (Classic Reprint)
Edité par
Forgotten Books, 2015
ISBN 10 : 1332264646
ISBN 13 : 9781332264643
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. N° de réf. du vendeur 26072854/2
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