An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers (Classic Reprint): February 1991 - Couverture souple
Synopsis
Explore how the lead user method can spark valuable, affordable product concepts in a low-tech field.
This study applies the lead user market research method to pipe hangers, a hardware area where installers have only moderate technical training. It shows that lead users can generate practical, commercially valuable ideas quickly, and that collaboration between engineering, marketing, and users can speed up development without sacrificing quality.
The findings suggest the method can be faster and cheaper than traditional approaches, while keeping the customer’s perspective central throughout product concept development and testing.
- Four key steps of the lead user process, from identifying trends to testing concepts with routine users.
- How lead users are found in fields with less technical training and how their insights translate into workable designs.
- How workshops with users and engineers generate innovative concepts and how ownership of ideas is handled.
- What the market test with routine users revealed about desirability, willingness to buy, and price considerations.
Ideal for readers of product development, market research, and innovation management who want to see a practical example of collaborative concept creation.
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An Implementation of the Lead User Market Research Method in a "Low Tech"
impression à la demandeVendeur : Forgotten Books, London, Royaume-Uni
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Paperback. Etat : New. Print on Demand. This book explores the efficacy of the "lead user market research method" in bringing new products to market, especially in fields where the user need not be technically skilled. The author, an expert in the field, describes how by identifying and then working closely with a group of potential users who have both a need for a new product and are likely to benefit most from its development, manufacturers can more effectively gauge market needs and develop products that will be eagerly embraced by the market. The book details how this method was successfully implemented in the development of pipe hangers, dispelling the assumption that lead user methods are only effective in technically sophisticated fields. The book includes a highly detailed case study, discusses common problems that may arise in the implementation of the lead user method, and suggests possible solutions, giving readers the confidence to apply this method in their own product development processes. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9781332265060_0
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An Implementation of the Lead User Market Research Method in a Low Tech Product Area Pipe Hangers February 1991 Classic Reprint
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332265060
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An Implementation of the Lead User Market Research Method in a Low Tech Product Area Pipe Hangers February 1991 Classic Reprint
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9781332265060
Acheter neuf
EUR 20,28
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Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)