Model-Supported Case Studies for Management Education (Classic Reprint) - Couverture souple

Graham, Alan K.

Couverture souple

ISBN 10 : 1332270476 ISBN 13 : 9781332270477

Editeur : Forgotten Books, 2018

Synopsis

Excerpt from Model-Supported Case Studies for Management Education

To understand where system dynamics models, especially models-with-cases, may con tribute to management education, consider first how business policy and strategy are traditionally taught. Case studies are the cornerstone. The objective is to develop skills to think strategically view the business as a whole or adopt the perspective of the general manager. A typical case is 20-30 pages in length and contains about words of text, plus diagrams and numerical information, often financial reports and market data. Usually cases provide a brief history of the company, a description of its products or services and descriptions of competitors. Depending on the purpose the case may describe details of manufacturing, marketing, and distribution, or delve into human resource policy, systems of administration and control, organizational structure, com pany traditions and values, management style, leadership or personalities. Case teachers use such descriptive and numerical information to trigger classroom discussion about the business, its administration and its strategic Options. But how and what do students learn?

Case teachers do not teach answers. They offer instead frameworks which guide class discussion and help learners organize case information and form opinions. For example, Porter's (1980, 1985) competitive analysis framework is now widely used to guide discussion about busi ness unit competitive strategy. Whether the subject is supercomputers, water meters, airlines or fashion watches, Porter's framework prompts critical thinking about questions such as 'is this an attractive industry to be in?; what stops competitors from entering?; what motivates customers to buy?; are suppliers or distributors in a position to siphon off the firm's It encourages close examination of the activities upon which a company builds and sustains its competitive edge. The framework provides the case teacher with a checklist of thought-provoking questions, and graphics with which to collect and select participants' comments.

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A propos du livre

Présentation de l'éditeur

This book was originally published prior to 1923, and represents a reproduction of an important historical work, maintaining the same format as the original work. While some publishers have opted to apply OCR (optical character recognition) technology to the process, we believe this leads to sub-optimal results (frequent typographical errors, strange characters and confusing formatting) and does not adequately preserve the historical character of the original artifact. We believe this work is culturally important in its original archival form. While we strive to adequately clean and digitally enhance the original work, there are occasionally instances where imperfections such as blurred or missing pages, poor pictures or errant marks may have been introduced due to either the quality of the original work or the scanning process itself. Despite these occasional imperfections, we have brought it back into print as part of our ongoing global book preservation commitment, providing customers with access to the best possible historical reprints. We appreciate your understanding of these occasional imperfections, and sincerely hope you enjoy seeing the book in a format as close as possible to that intended by the original publisher.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1332270476
• ISBN 13: 9781332270477
• Reliure: Broché
• Nombre de pages: 35
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