Multi-Project Strategy and Market-Share Growth (Classic Reprint): The Benefits of Rapid Design Transfer in New Product Development - Couverture souple

Kentaro Nobeoka

9781332270941: Multi-Project Strategy and Market-Share Growth (Classic Reprint): The Benefits of Rapid Design Transfer in New Product Development

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ISBN 10 : 1332270948 ISBN 13 : 9781332270941

Editeur : Forgotten Books, 2018

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Explore how managing several new product efforts together can speed up growth and deliver stronger market results.

This book investigates a firm’s ability to guide multiple product development projects at once. It argues that coordinating design transfers and sharing technologies across projects can boost revenues and strengthen competitive position, especially in fast-changing markets.

- Learn how a multi-project approach differs from managing a single product
- See how rapid design transfer can improve efficiency and speed to market
- Understand the role of inter-project linkages and portfolio planning
- Discover potential organizational implications of coordinating multiple projects

Ideal for readers of product strategy, corporate planning, and technology management who want practical insight into portfolio-level decisions.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1332270948
ISBN 13: 9781332270941
Reliure: Broch�
Nombre de pages: 51
Coordonn�es du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com
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Multi-Project Strategy and Market-Share Growth (Classic Reprint)

Kentaro Nobeoka, Michael A. Cusumano

Edit� par Forgotten Books, 2018

ISBN 10 : 1332270948 ISBN 13 : 9781332270941

Neuf Paperback

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Vendeur : Forgotten Books, London, Royaume-Uni

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Paperback. Etat : New. Print on Demand. In an era when rapid production and frequent updates are at the core of consumer markets, this book examines a subset of manufacturers: automobile companies. The authors analyze the development strategies car manufacturers use to balance technology, market competitiveness, and consumer demand in the auto industry, which undergoes perpetual shifts in technology and customer tastes. Focusing on the platform designing phase, the author posits that a strategy based on rapid design implementation is beneficial. This strategy allows for the continuous introduction of newer models while maintaining low design ages. These strategies also help firms increase revenue by attracting new clientele and addressing changing market demands more quickly. Through compelling case studies, the author provides a blueprint other industries can adapt to continuously improve their own design strategy. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781332270941_0

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