Pricing Decisions (Classic Reprint) - Couverture souple

Name: Pricing Decisions (Classic Reprint)
Author: Montgomery, David Bruce
ISBN: 9781332275793

Montgomery, David Bruce

9781332275793: Pricing Decisions (Classic Reprint)

Couverture souple

ISBN 10 : 1332275796 ISBN 13 : 9781332275793

Editeur : Forgotten Books, 2018

Afficher les exemplaires de cette �dition comportant l'ISBN

0 D'occasion

3 Neuf

De EUR 16,47

D�tails de l'�dition

�diteur: Forgotten Books
Date d'�dition: 2018
Langue: anglais
ISBN 10: 1332275796
ISBN 13: 9781332275793
Reliure: Broch�
Nombre de pages: 72
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

R�sultats de recherche pour Pricing Decisions (Classic Reprint)

Image fournie par le vendeur

Pricing Decisions (Classic Reprint)

David Bruce Montgomery

Edit� par Forgotten Books, 2018

ISBN 10 : 1332275796 ISBN 13 : 9781332275793

Neuf Paperback

impression � la demande

Vendeur : Forgotten Books, London, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : New. Print on Demand. This book introduces and explores the complex world of pricing decisions in business. The author's approach is multidisciplinary, combining economics and management science with insights from psychology and game theory. The result is a comprehensive analysis of pricing strategies, both theoretical and practical, that considers not only price but also other factors such as advertising, competition, and product line. The author emphasizes the importance of considering pricing within the context of overall marketing strategy and clearly explains a range of pricing models and techniques, discussing their strengths and weaknesses. The book is well-written and engaging, making it accessible to both academics and practitioners. It provides valuable insights into the complex and ever-changing world of pricing, making it an essential read for anyone involved in marketing or business decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N� de r�f. du vendeur 9781332275793_0

Contacter le vendeur