The Relation of Internal Communication to R& D (Classic Reprint): Project Performance as a Function of the Nature of the Project - Couverture souple

Allen, Thomas J.

 
9781332278657: The Relation of Internal Communication to R& D (Classic Reprint): Project Performance as a Function of the Nature of the Project

Synopsis

This book uncovers a pattern between a research and development (R&D) project's performance and its internal communication. The author delves into how the nature of a project's objectives, such as research, development, or technical service, influences its communication needs. Through a detailed study of a laboratory, the author reveals that projects focused on developing new products and processes rely heavily on internal communication for success. In contrast, projects engaged in research and technical service exhibit different communication patterns. The book highlights the critical role of technical managers in facilitating effective communication, emphasizing that their involvement varies depending on the project's nature. By exploring the relationship between communication and performance across different R&D functions, this book offers valuable insights for managers seeking to optimize project outcomes and drive innovation within their organizations.

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